Parque Bondinho Pão de Açúcar
For this rebranding project, we crafted a new visual identity system for Sugarloaf Mountain, a historic park and cable car in Rio de Janeiro.
Approach
The new visual narrative integrates the iconic landscape of its hills—recognizable from any angle—with its rich natural and historical diversity, encapsulating its essence as a monument in motion. With dynamic curves and an energizing color palette, the system reflects the brand’s vibrant and welcoming spirit, inspiring generations of visitors.
The logo
The new symbol incorporates the flowing contours of the hills, evoking a pulsating heart rooted in its land. This reinforces Sugar Mountain’s role as a landmark deeply ingrained in Brazil’s collective memory.
before
after
Design Bridge & Partners (formerly Superunion)
Creative Direction: Heitor Piffer
Head of Design: Shingo Sato
Design: Shingo Sato, Amanda Bellani
Strategy: Raquel Sztejnberg, Ana Virtuoso
Team