Pinoo
A strategic consultancy that collaborates with creators, leaders, and public managers to turn their worldviews into practical solutions for complex social challenges.
Approach
We developed an identity driven by character and tone, shaped by the founder’s personal references, presence, and perspective. Drawing from editorial culture and archival imagery, the result is an expert yet warm visual language that combines confidence with approachability.
Team
Design: Amanda Bellani and Caio Campana
Strategy and Naming: Dubu